http://www.huffingtonpost.com/michael-ro...53635.html
How did Mazda, a Japanese car company best known for using a funny named engine, the Wankel, reinvent the classic British sports car? They listened to a group of Southern California dreamers who lamented the loss of the "everyman" sports cars like MG, Triumph and Austin Healey.
Since these cars were no longer being built, there were no comparable sales figures. When the Dreamer team was asked how many they'd sell, all they could do was shrug their shoulders. They needed a plan.
"You have to be ready, if you prematurely get it out there it will be killed," said Mark Jordan, one of the designers of the original Miata. "You have to guard ideas from corporate culture or they will be killed."
How did Mazda, a Japanese car company best known for using a funny named engine, the Wankel, reinvent the classic British sports car? They listened to a group of Southern California dreamers who lamented the loss of the "everyman" sports cars like MG, Triumph and Austin Healey.
Since these cars were no longer being built, there were no comparable sales figures. When the Dreamer team was asked how many they'd sell, all they could do was shrug their shoulders. They needed a plan.
"You have to be ready, if you prematurely get it out there it will be killed," said Mark Jordan, one of the designers of the original Miata. "You have to guard ideas from corporate culture or they will be killed."
mx5 10th anniversary
racemax superray rm316 -gaz gold pro - collettori acciaio bendati IL - terminale cecam - cavi magnecor - harness bar "self made"- "self made" side skirt
@imagesandpics5
imagesandpics.tumblr.com
racemax superray rm316 -gaz gold pro - collettori acciaio bendati IL - terminale cecam - cavi magnecor - harness bar "self made"- "self made" side skirt
@imagesandpics5
imagesandpics.tumblr.com
![[Immagine: 2010-07-21-SantaBarbararoadtrip.jpg]](http://images.huffingtonpost.com/2010-07-21-SantaBarbararoadtrip.jpg)
